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Tag: RED

Questions Over (RED)'s 'Failure'
Date: March 05, 2007, posted by Piers Fawkes
 
Over on my blog PSFK, we've had some interesting discussion about the success of (RED) where even the VP of marketing at the charity has weighed in on the discussion:
 
After Huge Marketing Effort, RED Only Delivers $11.3M
 
(RED) Raised $20m For Charity, Could Have Sold Licenses For $50M
 
(RED) & PSFK Have A Little Back & Forth
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