Date: April 28, 2007
Video: Eco-Panel At The PSFK Conference
Brands and organizations seem to be taking up the call to ‘get green’ – but how much of this leads to misleading posturing? Tamara Giltsoff chairs a panel discussion with Hemal Vasavada-Gill, Jill Fehrenbacher and Marc Alt.
Click To Play About the speakers: TAMARA GILTSOFFTamara is/was a senior consultant at live|work, a British service innovation and design firm. Their motto:
“We are what we do, not what we own.” She is based in New York. Her focus is connecting service innovation with green growth – generating new [service] models of consumption and forms of value that deliver ‘triple bottom line’ results. She is currently working full time with OZOlab, part of the OZOcar
group (an eco car service in New York), developing their next eco venture. She has 10 years experience working in design, strategic and management positions with various London consulting firms and businesses in fashion trends, publishing, digital, brand strategy and innovation. A trained designer originally, she also holds a Masters in Design, Strategy and Innovation and an MSc in Responsibility and Business Practice. Tamara writes a bi-monthly post for Treehugger.com on service innovation and green business and speaks regularly on the subject. JILL FEHRENBACHER
Jill is the founder of Inhabitat, as well as a freelance designer, green design consultant, and architecture grad student at Columbia’s Graduate School of Architecture and Urban Planning. She created Inhabitat
in the spring of 2005 as a way to catalog her endless search for new ways to improve the world through forward-thinking, high-tech, and environmentally conscious design. Educated at Brown University, where she received a B.A. in Art Semiotics, and Central St. Martins, where she received an M.A. in Design Studies, she currently resides in New York City, which so far has been good for her obsession with rooftop gardens and vegan junk food restaurants. MARC ALT Marc is President & Creative Director of Marc Alt + Partners
(MAP). MAP creates competitive advantage for corporations through environmental strategy. Marc writes and lectures frequently about sustainable design, brand strategy and innovation. As a board member of the AIGA (American Institute of Graphic Arts) NY Chapter, Marc developed the concept for and chaired the first conference dedicated to the intersection of design, sustainability and business in New York City. The event featured presentations and dialogue between senior
executives from Wal-Mart, Johnson & Johnson, Osram Sylvania, IDEO, Russell Design, Cook+Fox Architects, Material ConneXion, Flag, ValueNewsNetwork.com, UN Global Compact and many other leaders of industry. Marc currently serves as chairman of the AIGA Center for
Sustainable Design. HEMAL VASAVADA-GILL Hemal Vasavada Gill is founder and editor-in-chief of TheEightfold.com. Hemal has worked as a strategist with fortune 500 companies including RadioShack, SAP, PepsiCo and GXS. She holds an MS in Communications Policy from the London School of Economics and both an MS and BS
in Advertising from the University of Illinois.
We will be holding PSFK Conferences throughout the year. Register your interest for attending in London, Los Angeles and Shanghai.
Video kindly sponsored by Renegade.
Click To Play
“We are what we do, not what we own.” She is based in New York. Her focus is connecting service innovation with green growth – generating new [service] models of consumption and forms of value that deliver ‘triple bottom line’ results. She is currently working full time with OZOlab, part of the OZOcar
group (an eco car service in New York), developing their next eco venture. She has 10 years experience working in design, strategic and management positions with various London consulting firms and businesses in fashion trends, publishing, digital, brand strategy and innovation. A trained designer originally, she also holds a Masters in Design, Strategy and Innovation and an MSc in Responsibility and Business Practice. Tamara writes a bi-monthly post for Treehugger.com on service innovation and green business and speaks regularly on the subject.
Jill is the founder of Inhabitat, as well as a freelance designer, green design consultant, and architecture grad student at Columbia’s Graduate School of Architecture and Urban Planning. She created Inhabitat
in the spring of 2005 as a way to catalog her endless search for new ways to improve the world through forward-thinking, high-tech, and environmentally conscious design. Educated at Brown University, where she received a B.A. in Art Semiotics, and Central St. Martins, where she received an M.A. in Design Studies, she currently resides in New York City, which so far has been good for her obsession with rooftop gardens and vegan junk food restaurants.
(MAP). MAP creates competitive advantage for corporations through environmental strategy. Marc writes and lectures frequently about sustainable design, brand strategy and innovation. As a board member of the AIGA (American Institute of Graphic Arts) NY Chapter, Marc developed the concept for and chaired the first conference dedicated to the intersection of design, sustainability and business in New York City. The event featured presentations and dialogue between senior
executives from Wal-Mart, Johnson & Johnson, Osram Sylvania, IDEO, Russell Design, Cook+Fox Architects, Material ConneXion, Flag, ValueNewsNetwork.com, UN Global Compact and many other leaders of industry. Marc currently serves as chairman of the AIGA Center for
Sustainable Design.
in Advertising from the University of Illinois.
We will be holding PSFK Conferences throughout the year. Register your interest for attending in London, Los Angeles and Shanghai.
Video kindly sponsored by Renegade.
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