Our next sleigh of the day comes from Automobile designer Jean-Arthur Madelaine-Advenier - concept car designer. We asked a group of our favourite designers and artists to come up with a new concept for Santa's sleigh. They had just ten minutes to design his future mode of transportation.
The Bionic Reindeer
Jean-Arthur Madelaine-Advenier is a French designer who graduated from the Royal College of Art in London in 2003. After having worked on several concept cars in the Mercedes-Benz advanced design studio based in Italy, he joined BMW Group DesignworksUSA in early 2007. Highly interested by what will be the relevant next step in transportation design, his work is mainly focused on designing concepts for cars.