As we are now on the lookout for some new change-makers at Club of Pioneers, we thought we would have a look back at some previous pioneers we have presented on the website. Last year we wrote about Ulla Gahn, who at the time had just won the Climate Protection Award from the Deutsche Umwelthilfe . As you can see now from her website, she has gone a lot further than her early events encouraging people to change to environmentally friendly energy providers. Recently she has spoken in the UK and also released her book "Unter Strom” at the Leipzig book fair this year!

Ulla Gahns vision is simple:
She has stood up in opposition to the conventional electrical energy providers and is now propagating the switch to green electricity. Her chosen weapons are smart and sustainable. The model for her advertising campaign for green energy has been the good old Tupperware party (that’s sustainable). In this setting she offers interested contemporaries an overview of all green electricity providers and explains how to change over (that’s smart), and she does it on a voluntary, unpaid basis at that.

Her events bear none of that old-fashioned charm that characterize Tupper parties. The reason for that is Ulla Gahn herself: Her temperament and her manner of explaining. She is convinced without being ideological. And she is pragmatic. The climate protection report of the IPCC really shocked her. And even more shocking for her, as she revealed in an interview, was the fact that nothing has happened since then. Incentives for action were clearly indicated – this statement illustrates her pragmatic approach. For her encouragement, she won the Climate Protection Award of Deutsche Umwelthilfe in the end of August 2007.
In our vodcast the representative of this institutions told us why this Award is made for people like Ulla: