After the successful joint development of the Motorsports carpet collection three years before, Lees Carpets approached BMW Group DesignworksUSA in 2007 to create another carpet collection. The product line, appropriately named “Progression”, should take the same design approach taken with fine automobiles and consumer products and explores a new product direction concerning proportion, detail and surface."Channels" - reinventing the traditional stripe
The Designworks team evaluated how patterns are viewed from a distance and close up and also how different viewing angles and light directions change the perception of the pattern. For inspiration, the team relied on modern architecture, contemporary furnishings, and geometric patterns. Progressions provided varying perceptions of its patterns and varying reads every time depending on angle and distance. The designs don’t reveal themselves with the first look, rather they continue to evolve over time. “This collection is all about process and transition,” said Johannes Lampela, designer for BMW Group Designworks USA. “Progressions reflects the shift in thought and theory needed for our multi-disciplinary design team to create carpeting. It also translates to the perception of its patterns and how each one reads differently every time depending on angle and distance.”The Progressions collection resulted in four distinguished designs and a palette of 12 contemporary colors. The Pix and Connexion products are mosaics of pixilated squares while Passage and Channels reinvent the traditional stripe."Shanghi"
Furthermore, DesignworksUSA and Lees Carpets were passionate about creating a sustainable design. The modular collection features a PVC-free, 100 percent thermoplastic backing system named Encycle. A model of sustainable design, Encycle is designed with three thermoplastic layers and zero water-based components, enabling complete recyclability back into itself without separation. With superior strength against delamination and edge ravel, the durability of Progressions’ products ensure that the carpet stays in use and out of the recycling stream longer.